Andarakis
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02 Projects & DestinationsUnited Arab EmiratesCase 048

Brand & Marketing Strategy

Al Habtoor City
Al Habtoor City
Brand & Marketing Strategy, Al Habtoor City

Deliverables

  1. Marketing Strategy
  2. Brand Architecture

Outcome

Brand DistinctionA Stronger Retail Destination Identity
Market PositioningA Leading Lifestyle Destination in Dubai
Commercial ImpactEnhanced Customer Engagement & Brand Equity