Deliverables
- Urban Bleisure Hospitality Proposition
- Brand Philosophy & Concept Narrative
- Four Experience Pillars
- Guest Socialisation, Food & Play Activations
- Moodboard & Spatial Styling Direction
Outcome
Concept DistinctionBusiness & Leisure with a Sense of Mischief
Guest ExperienceFrom Comfortable to Surprising
Brand CharacterDesign, Food & Social Programming
