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02 Projects & DestinationsUnited Arab EmiratesCase 036

Destination Brand & Marketing Strategy

DIFC
DIFC
Destination Brand & Marketing Strategy, DIFC

Deliverables

  1. Destination Marketing Strategy
  2. Business-to-Business Strategy
  3. Brand & Marketing Strategy
  4. Gate Avenue Retail Destination Strategy & Campaign
  5. ‘Surprisingly DIFC’ Campaign

Outcome

Brand DistinctionA Distinctive Global Business & Lifestyle Destination
Market PositioningPremier Financial Centre in the Middle East
Commercial ImpactStronger Tenant Attraction & Destination Engagement
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