Andarakis
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02 Projects & DestinationsLebanonCase 046

Brand & Marketing Strategy

Majid Al FuttaimWaterfront City
Majid Al Futtaim · Waterfront City
Brand & Marketing Strategy, Majid Al Futtaim · Waterfront City

Deliverables

  1. Marketing Strategy
  2. Branding
  3. Marketing Collateral Development
  4. Launch Campaign Development

Outcome

Brand DistinctionA Distinctive Waterfront Destination
Market PositioningA Premium Mixed-Use Development in Beirut
Commercial ImpactStronger Market Awareness & Engagement
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