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02 Projects & DestinationsSaudi ArabiaCase 044

Experience Strategy

PIFSaudi Downtown Company
PIF · Saudi Downtown Company
Experience Strategy, PIF · Saudi Downtown Company

Deliverables

  1. Consortia partnership and strategic alignment
  2. 11-city event and activation concept development
  3. Activation ideation and programming framework
  4. Communication strategy and engagement roadmap

Outcome

City ActivationCommunity Engagement & Participation
Destination GrowthEnhanced Appeal & Visitor Experience
Urban ImpactSecondary City Revitalization & Long-Term Value
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PIF · Jeddah Central

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