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02 Projects & DestinationsUnited Arab EmiratesCase 070

Destination Positioning & Experience Strategy

RAKTDA
RAKTDA
Destination Positioning & Experience Strategy, RAKTDA

Deliverables

  1. Positioning & Marketing Strategy
  2. Experience Design & Placemaking Strategy
  3. Branding & Creative Development

Outcome

Brand DistinctionA Distinctive Destination Identity & Experience
Market PositioningA Stronger & More Compelling Destination Proposition
Commercial ImpactEnhanced Visitor Engagement, Footfall & Destination Value
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PIF · Saudi Entertainment Ventures

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