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The Leaf
04 Brand, Marketing & CommunicationsUnited Arab EmiratesCase 111
Product & Market Development Strategy
Deliverables
- Visioning, Research & Customer Profiling
- Marketing, Sales & Portfolio Strategy
- Product, Packaging & Communication Development
Outcome
Market PositioningA Clearer Proposition Built Around Customer Needs
Portfolio GrowthA Stronger Product Portfolio & Commercial Strategy
Commercial ImpactEnhanced Customer Relevance, Market Opportunity & Sales Potential
