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04 Brand, Marketing & CommunicationsSaudi ArabiaCase 096

School Launch & Enrolment Marketing

The World Academy
The World Academy
School Launch & Enrolment Marketing, The World Academy

Deliverables

  1. Brand Mark Concepts & School Identity
  2. Launch Plan, Calendar & Marketing Budget
  3. Brochures, Application Pack & Enrolment Collateral
  4. Teacher Recruitment Advertising
  5. Enrolment Centre, Call Centre Briefing & Signage

Outcome

School LaunchA GEMS School Opened at King Abdullah Economic City
Enrolment ReadinessA Clear Journey from Enquiry to Registration
Destination ValueEducation at the Heart of Life in KAEC