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01 Corporate Transformation & StrategySaudi ArabiaCase 003

Group Brand Transformation

Al Akaria
Al Akaria
Group Brand Transformation, Al Akaria

Deliverables

  1. Group Marketing, Branding & Communications (2016–2020)
  2. Corporate, Subsidiary & Destination Brand Architecture
  3. Corporate Communications Strategy & Customer Journeys
  4. Al Wedyan Visioning & Experience Strategy
  5. Sales Strategy, Launch Phasing & Development Marketing

Outcome

Brand CoherenceGroup, Subsidiaries & Destinations
Project PositioningAl Wedyan Development Proposition
Commercial ReadinessPhased Launch & Sales Programmes
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