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01 Corporate Transformation & StrategyUnited Arab EmiratesCase 004

Corporate & Destination Rebrand

RAK Properties · Mina

Corporate & Destination Rebrand, RAK Properties · Mina

Deliverables

Corporate Rebrand & Strategic Transformation
Vision, Mission, Positioning & Brand Strategy
Corporate Identity & Communications System
MINA Destination Repositioning & Brand Architecture
Project Launch Planning & Creative Campaigns

Outcome

Corporate RenewalA Clear, Modern Corporate Brand

Destination AppealMINA Repositioned for New Audiences

Portfolio AlignmentCorporate & Project Brands Connected

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