Andarakis
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01 Corporate Transformation & StrategySaudi ArabiaCase 005

Corporate Brand Transformation

Knowledge Economic City
Knowledge Economic City
Corporate Brand Transformation, Knowledge Economic City

Deliverables

  1. Brand Baseline, Stakeholder & Portfolio Assessment
  2. Vision, Mission, Values & Market Positioning
  3. Corporate Value Proposition & Audience Profiles
  4. Corporate & Project Brand Architecture
  5. Brand Narrative & Communication Pillars

Outcome

Brand AmbitionClear Future Direction for the City
Portfolio AlignmentCorporate & Project Brands Connected
Market PresenceFocused Investor & Customer Communications
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