Andarakis
← All work
02 Projects & DestinationsMoroccoCase 061

Destination Brand & Marketing Strategy

Al-Futtaim GroupZenata Mall
Al-Futtaim Group · Zenata Mall
Destination Brand & Marketing Strategy, Al-Futtaim Group · Zenata Mall

Deliverables

  1. Marketing Strategy
  2. Brand Strategy & Naming
  3. Brand Identity
  4. Creative & Brand Development
  5. Tenant Attraction & Launch Programming

Outcome

Brand DistinctionA Differentiated Retail Destination Proposition
Market PositioningA Leading Lifestyle Mall in Rabat
Commercial ImpactStronger Tenant Engagement & Market Activation
← Previous
Majid Al Futtaim · Mall of the EmiratesNext →
Badr

More in Projects & Destinations

Corporate Brand & Destination Strategy, PIF · Gulf Coast Development
PIFGulf Coast Development

Corporate Brand & Destination Strategy

PIF · Gulf Coast Development
ProjectsKSA
Destination Strategy, PIF
PIF

Destination Strategy

PIF
ProjectsKSA
Destination Strategy, PIF · Red Sea Global
PIFRed Sea Global

Destination Strategy

PIF · Red Sea Global
ProjectsKSA