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Al Markaz
03 Concept DevelopmentSaudi ArabiaCase 087
Concept, Brand, & Experience Strategy


Deliverables
- Retail destination vision and strategic positioning
- Experience design and customer journey framework
- Naming, branding, and communication strategy
- Creative development and collateral production
Outcome
Retail ActivationFootfall & Customer Engagement
Commercial GrowthTenant Attraction & Revenue Potential
Brand EquityDistinct Identity & Destination Appeal






