Andarakis
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03 Concept DevelopmentSaudi ArabiaCase 087

Concept, Brand, & Experience Strategy

Al Markaz
Al Markaz
Concept, Brand, & Experience Strategy, Al Markaz

Deliverables

  1. Retail destination vision and strategic positioning
  2. Experience design and customer journey framework
  3. Naming, branding, and communication strategy
  4. Creative development and collateral production

Outcome

Retail ActivationFootfall & Customer Engagement
Commercial GrowthTenant Attraction & Revenue Potential
Brand EquityDistinct Identity & Destination Appeal