Andarakis
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04 Brand, Marketing & CommunicationsGlobal MarketsCase 105

Brand, Campaign & Market Innovation

Aujan Coca-Cola
Aujan Coca-Cola
Brand, Campaign & Market Innovation, Aujan Coca-Cola

Deliverables

  1. Brand Strategy & Market Entry
  2. Campaign & Media Strategy
  3. Creative & Innovation Development

Outcome

Brand DistinctionA Stronger & More Differentiated Brand Proposition
Market PositioningA Clearer & More Compelling Market Entry Strategy
Commercial ImpactEnhanced Campaign Effectiveness, Reach & Market Opportunity
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