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04 Brand, Marketing & CommunicationsUnited Arab EmiratesCase 106

Brand & Portfolio Transformation

IFFCO

Deliverables

Brand Strategy & Portfolio Strategy
Trade Marketing & Relaunch Strategy
Internal Talent Assessment

Outcome

Brand DistinctionA Stronger & More Coherent Brand Portfolio

Market PositioningA Sharper Proposition Across Markets & Channels

Commercial ImpactStronger Relaunch Performance, Trade Engagement & Growth

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Kellogg’s

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