Andarakis
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02 Projects & DestinationsUnited Arab EmiratesCase 054

Destination Vision & Brand Strategy

Burj Nahar Mall
Burj Nahar Mall
Destination Vision & Brand Strategy, Burj Nahar Mall

Deliverables

  1. Visioning & Marketing Strategy
  2. Naming & Brand Identity
  3. Communication & Program Development

Outcome

Brand DistinctionA Clear & Compelling Destination Identity
Market PositioningA Stronger & More Differentiated Market Proposition
Commercial ImpactEnhanced Awareness, Engagement & Destination Value
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The MallNext →
Deerfields Mall

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