Andarakis
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02 Projects & DestinationsUnited Arab EmiratesCase 053

Destination Brand & Activation

The Mall
The Mall
Destination Brand & Activation, The Mall

Deliverables

  1. Visioning & Concept Design
  2. Naming & Brand Strategy
  3. Market Activation & Stakeholder Engagement

Outcome

Brand DistinctionA Clear & Compelling Destination Proposition
Market ActivationStronger Internal, Tenant & External Engagement
Commercial ImpactAccelerated Awareness, Footfall & Destination Value
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Burj Nahar Mall

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