Andarakis
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04 Brand, Marketing & CommunicationsUnited Arab EmiratesCase 094

Positioning, Recruitment & Marketing Program

DIDI
DIDI
Positioning, Recruitment & Marketing Program, DIDI

Deliverables

  1. Communication Strategy
  2. Naming & Brand Identity
  3. Campaign concept, advertising recommendation and key-visual development

Outcome

An integrated positioning, recruitment and brand-communication
programme connecting DIDI’s institutional proposition to future
students and partners.