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04 Brand, Marketing & CommunicationsUnited StatesCase 093

Regional Positioning & Go-to-Market Strategy

Project Management Institute

Regional Positioning & Go-to-Market Strategy, Project Management Institute

Deliverables

Industry Analysis & Competitor Benchmarking
PMI-CP Positioning & Value Proposition
Audience Segmentation & Customer Journeys
Pre-Launch, Launch & Sustenance Roadmap
90-Day Plan, KPIs & Launch Campaign Direction

Outcome

Market EntryPhased UAE & KSA Launch

Audience GrowthAwareness, Enrolments & Partnerships

Brand RelevanceA Clear PMI-CP Proposition

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