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National Centre for Palms & Dates
04 Brand, Marketing & CommunicationsSaudi ArabiaCase 092
Brand & Market Strategy
Deliverables
- Brand strategy, naming, and positioning
- Key market entry and trade marketing strategy
- Creative concept, packaging, and POS design
- Marketing strategy and brand communications
Outcome
Market ExpansionNew Markets & Channels
Category GrowthDemand & Commercial Value
Brand PreferenceRecognition & Purchase Intent
