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01 Corporate Transformation & StrategySaudi ArabiaCase 010

Economic City & Destination Strategy

KAEC
KAEC
Economic City & Destination Strategy, KAEC

Deliverables

  1. Economic City & Corporate Ecosystem Positioning
  2. Destination, Investor & Stakeholder Proposition
  3. Corporate & Destination Brand Architecture
  4. Commercial Audience Mapping Across City Assets
  5. Long-Term Brand & Communications Alignment

Outcome

Destination PositioningA Coherent City Proposition
Stakeholder ClarityAligned Corporate & Destination Roles
Investor AppealA Stronger Market-Facing Story
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