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02 Projects & DestinationsUnited Arab EmiratesCase 065

Corporate Brand & Destination Strategy

Kempinski Marina Residences
Kempinski Marina Residences
Corporate Brand & Destination Strategy, Kempinski Marina Residences

Deliverables

  1. Branded Residences Strategy
  2. Brand Positioning & Identity System
  3. Marketing & Go-to-Market Strategy
  4. Integrated Brand & Communications Rollout

Outcome

Brand DistinctionA Distinctive Kempinski Residential Proposition
Market PositioningPremium Branded Residences in Dubai
Commercial ImpactStronger Sales & Market Engagement
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