Andarakis
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02 Projects & DestinationsUnited Arab EmiratesCase 064

Brand Identity & Launch Strategy

RAK PropertiesQuattro Del Mar
RAK Properties · Quattro Del Mar
Brand Identity & Launch Strategy, RAK Properties · Quattro Del Mar

Deliverables

  1. Brand Naming
  2. Brand Identity
  3. Launch Campaign Development
  4. Social & Digital Channel Management

Outcome

Brand DistinctionA Distinctive Waterfront Residential Proposition
Market PositioningA Premium Coastal Destination in RAK
Commercial ImpactStronger Brand Recognition & Sales Engagement