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02 Projects & DestinationsUnited Arab EmiratesCase 063

Brand & Marketing Strategy

RAK PropertiesCape Hayat
RAK Properties · Cape Hayat
Brand & Marketing Strategy, RAK Properties · Cape Hayat

Deliverables

  1. Marketing Strategy
  2. Brand Identity
  3. Launch Campaign Development
  4. Social & Digital Channel Management

Outcome

Brand DistinctionA Premium Coastal Residential Proposition
Market PositioningAn Iconic Waterfront Destination in RAK
Commercial ImpactStronger Sales Engagement & Market Visibility