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02 Projects & DestinationsUnited Arab EmiratesCase 059

Brand & Marketing Strategy

Majid Al FuttaimCity Centre Mirdif
Majid Al Futtaim · City Centre Mirdif
Brand & Marketing Strategy, Majid Al Futtaim · City Centre Mirdif

Deliverables

  1. Marketing Strategy
  2. Brand Positioning
  3. Brand Architecture Development

Outcome

Brand DistinctionA Stronger Community Retail Identity
Market PositioningA Leading Community Mall in Dubai
Commercial ImpactStronger Footfall, Loyalty & Tenant Performance
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Waterfront MarketNext →
Majid Al Futtaim · Mall of the Emirates

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