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02 Projects & DestinationsSaudi ArabiaCase 029

Destination Revitalization Strategy

PIFROSHN Group
PIF · ROSHN Group
Destination Revitalization Strategy, PIF · ROSHN Group

Deliverables

  1. Destination vision and strategic positioning
  2. District experience and tenant strategy
  3. Marketing strategy and activation framework
  4. Communication strategy and programming

Outcome

City RevitalizationEnhanced Urban Experience & Community Value
Commercial GrowthTenant Attraction & Investment Potential
Brand EquityDistinct Positioning & Destination Appeal
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