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02 Projects & DestinationsSaudi ArabiaCase 028

Group Destination Strategy

PIFROSHN Group
PIF · ROSHN Group
Group Destination Strategy, PIF · ROSHN Group

Deliverables

  1. Destination vision and strategic positioning
  2. Naming strategy and brand identity development
  3. Marketing strategy and communication framework
  4. Brand storytelling and experience platform

Outcome

Destination GrowthVisitor Attraction & Market Demand
Brand DifferentiationDistinct Positioning & Value Proposition
Brand EquityRecognition & Long-Term Destination Value
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PIF · Al WadiNext →
PIF · ROSHN Group

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