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02 Projects & DestinationsSaudi ArabiaCase 039

Destination Strategy

PIFRua Al Haram Al Makki
PIF · Rua Al Haram Al Makki
Destination Strategy, PIF · Rua Al Haram Al Makki

Deliverables

  1. Destination vision and strategic positioning
  2. Marketing strategy and audience segmentation
  3. Communication strategy and programming
  4. Go-to-market roadmap and implementation framework

Outcome

Destination PositioningGlobal Recognition & Appeal
Visitor EngagementAwareness & Participation
Brand ValueDistinct Identity & Market Presence
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