Andarakis
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02 Projects & DestinationsSaudi ArabiaCase 040

Destination Strategy

PIFUptown Jeddah
PIF · Uptown Jeddah
Destination Strategy, PIF · Uptown Jeddah

Deliverables

  1. Market research and strategic insights
  2. Marketing strategy and positioning framework
  3. Audience segmentation and value proposition
  4. Communication strategy and outreach programming

Outcome

Revenue GrowthDriving Commercial Opportunities & Market Demand
Market ExpansionUnlocking New Customer, Partner & Investor Segments
Brand ValueDistinct Positioning & Clear Value Proposition
To increase GDP contribution & job creation